San Jose, CA (PRWEB) September 24, 2012
Follow us on LinkedIn Industrial and institutional (I&I) cleaning products market has transformed enormously with changing requirements and standards, establishment of different regulations across the globe and emergence of various industries, which stipulate specific hygiene requirements. Over the last decade, the market went through a major makeover with respect to the type of cleaning products and equipment used, mode of application and chemical compositions. Todays I&I space offers more application specific chemicals and is driven towards environment and social safety. Even packaging and dispensing equipment used along with cleaning agents have changed both in their functional properties and appearance. End-users include myriad industries such as manufacturing units, food & lodging, building service contractors, food & drinks processing units, retail, healthcare and others commercial facilities. However, the needs and specification for cleaning products used by these industries differ vastly. Products intended for use by building cleaning contractors may include those for cleaning soiled floors, carpet, restrooms, window glasses and furniture. With customer inclination towards effective, eco-friendly and less labor-intensive products, manufacturers will have to incorporate radical changes in product design, development and marketing strategy.
Industrial and Institutional Cleaning Products is a mature market, primarily in the western world. Therefore, there are numerous active participants in the market, some with a global presence while others are active in the regional spheres. The US market alone has over hundred active players in the industry. With increased opportunities and broader applications, big distributors have created their own niche by introducing private label cleaning products. In addition, a few giant retailers such as Wal-Mart and Home Depot are providing stiff competition to I&I producers, by offering increased shelf-space to private label cleaning supplies. Product differentiation has been a winning strategy to gain recognition and market share. Among other conventional methods of product differentiation, branding is the most favored one. Product features such as compatibility with environment, mildness, safety and multidimensional application are the decisive factors.
Sanitation and Janitorial Cleaners are positioned globally as the leading category within the industrial and institutional cleaning products market. These cleaners are primarily used for housekeeping purposes in various industries and institutions. Growing need to maintain clean and hygienic surroundings amplified the demand for disinfectants, sanitizers and other household and industrial and institutional cleaners. Hydrocarbon solvent-based and chlorinated cleaners are likely to regress, on account of increased environmental concerns and tightened regulations. Lately, a spurt in demand for biocides was seen as the green trend caught on with the consumers. Disease outbreaks as a consequence of poor hygiene and sanitization practices increased demand for I&I cleaners in facilities that handle and serve food products.
Food and Dairy Processing Cleaners are primed to grow at a robust pace through 2018, propelled by the need for high performance cleaning and hygiene agents. Certain specialized cleaners such as sanitizers and degreasers that aim at removing stubborn grease and stains and cleaners with high efficiency at both low and high temperatures are widely used in the food service industry. Augmented concerns towards prevention of cross contamination from soiled cooking platforms, utensils and accessories, in addition to hazardous food bacteria such as E. coli, would drive market demand.
North America and Europe dominates the I&I cleaning products market, collectively accounting for a massive chunk of the global market, as stated by the new market research report on Industrial and Institutional Cleaning Products. Both regional markets comprise small and large producers as well as handful of niche players. Although, both regional markets are mature, growth is expected through emerging sectors such as building service contractors and innovative applications in other end-use sectors. Economic growth in Eastern Europe and heightened hygiene standards are providing lucrative platform for applications of sanitation and janitorial cleaning products. Asia-Pacific, ranked as the highest populated region, is rapidly becoming one of the most dynamic markets for industrial and institutional cleaning products. The region is forecast to race ahead at a sturdy CAGR of 7.6% through 2018, spurred by dynamic activity in markets of Australia, New Zealand, China, Korea, and Thailand.
The worldwide I&I cleaning chemicals market is highly fragmented with existence of large number of global and regional players. However, a handful of players have a dominant presence in worldwide market. Key players profiled in the report include 3M Company, Arrow-Magnolia International, Inc., Avmor, Church & Dwight Co., Inc., The ArmaKleen Company, BASF Care Chemicals, Croda International Plc, Diversey, Inc., DuBois Chemicals, Ecolab, Inc., Guardian Chemicals, Inc., GOJO Industries, Inc., Henkel AG & Co. KGaA, Kao Corporation, Kimberly-Clark Corporation, Lion Corporation, Lonza Group Ltd., National Chemical Laboratories, Procter & Gamble, Reckitt Benckiser Plc, Spartan Chemical Co., and Zep Inc., among several others.
The research report titled Industrial and Institutional Cleaning Products: A Global Strategic Business Report announced by Global Industry Analysts Inc., provides a comprehensive market overview, current market trends, key growth drivers, recent industry activity, and profiles of major/niche global market participants. The report provides annual sales estimates and projections in value (US$ million) terms for geographic markets including, US, Canada, Japan, Europe, Asia-Pacific and Rest of World. Key product segments analyzed include Sanitation and Janitorial Cleaners; Industrial/ Technical Cleaners; Kitchen and Catering Cleaning Agents; Food and Dairy Processing Cleaners; Laundry Agents; and Other Cleaners. The report also analyzes the market by end-use segments including Industrial; Food and Lodging; Building Service Contractors; Food and Drinks Processing Units; Retail Outlets; Healthcare Facilities; and Others. The study provides historic data for an insight into market evolution over the period 2004 through 2009.
For more details about this comprehensive market research report, please visit
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Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world’s largest and reputed market research firms.
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